Inspired by her friends and her admiration of their individual styles, Emma wanted to create a jumpsuit brand that could be styled as desired. Encouraging women everywhere to “be your own muse". Each design is influenced by the boyish minimalism of classic British tailoring, combined with a feminine dash of bold vintage features. Timeless yet distinctly modern.

In 2003, five 17-year old girls formed a friendship on a trip to Florence. Walking the streets that great artists had before them, eating gelato all day, eyeing boys from behind statues and buying as much Italian chic from the markets as their cabin bags would allow. They were delighted with life and with each other, their distinctive characters blending together to create a riotous party. This trip was the start of Damica – a name blending all theirs together.

Back in Florence in 2019, Emma began designing her first Damica collection, inspired by the nostalgia of her first visit and a timeless city she found unchanged. A city where jumpsuits were first made as a unifying garment 100 years ago and by her friendships with those four fantastic women and their individul lives and styles.

Emma desired to create a jumpsuit brand that transcended time, focused around classic shapes and cuts. The perfect garment to represent the unique characters of the women she loves and the women she hoped would wear her designs.